This is the English version. To see the Japanese version, please click the button below.
- 1 First ( Mujirushi Ryohin MUJI )
- 2 Question First
- 3 Question 1
- 4 Question 2
- 5 Question 4
- 6 Let’s talk more!
First ( Mujirushi Ryohin MUJI )
The birth of ‘無印良品’
On October 1977, SEIYU Corporation, one of the biggest nationwide supermarkets began providing Private Brand products and decided to start a department store that comprehensively provides their Private Brand products to the public.
The products were named ‘無印良品’ so that it will be well known for ‘no brand goods’ in English. It’s easy to understand that ‘無印良品’ is one of the Private Brand Products.
On December 1980, SEIYU started to sell ‘無印良品’ with only 40 kinds of items. The ‘無印良品’ products are also sold at the department stores. On June 1989, the 良品計画 Corporation that specially provides 無印良品 products only was founded. Eventually, this name became a well known brand in Japan.
Sales expansion of 無印良品
無印良品 had kept their brand name and strong existence even after the collapse of the bubble economy in Japan. Then the company continued to grow steadily.
In the late 1990’s, 良品計画 corporation also started to sell their products, 無印良品 to JUSCO, one of the biggest department stores in Japan. It expanded the sales channel widely. Their company has grown and brought consolidated operating income amounting to 16 billion yen from March to August 2015.
Now, 2017, the number of domestic direct shop of 無印良品 has increased to 328 stores. The number of kinds of products sold also went up from 40 to 7000.
Overseas expansion of 無印良品
On July 1991, 無印良品 opened their first overseas store which is in London. The company took a sales strategy that spread ‘MUJI’ brand name, not 無印良品. The logo of the MUJI became appealing to the people in London.
Afterward, the MUJI brand continuously spreaded to European countries, North American countries and Asian countries. At present, the number of MUJI stores is 418.
From 2016, while expanding MUJI overseas, the company decided to use a common brand tag for their products all over the world to improve production efficiency. To do that, MUJI logo has been printed on tags even at 無印良品 in Japan.
MUJI in the Philippines
As of 2017, there’re 7 MUJI stores in the Philippines.
At first, MUJI products were only made available to specific private companies in the Philippines. But on February 2017, 良品計画 corporation founded the company named ‘MUJI PHILIPPINES CORP.’ With the help of STORES SPECIALISTS, INC., a well known Filipino company, MUJI Philippines was able to strengthen and expand their business to the public market.
You can hear a conversation between two people after you play the sound. Answer the questions about the conversation.
Conversation 1You can see the conversation script after you click here.
But here, believe it or not, domestic shipments will take two months. Because it’s the Philippines.
Question 1You can see the question after you click here.
What product did Tetsuya say is not available in this store?
C. Beach sandal
D. Clerk’s smile
Answer and Explanation 1You can see the answer and explanation after you click here
He said that ‘there’re no futon, pillow, futon cover and sheets also’. These products are same as linen.
B: That was what Mariko said.
C: It’s mentioned that ‘there’re many stores selling beach sandal’.
D: Actually such is possible, but it’s not mentioned anywhere in the conversation.
Conversation 2You can see the conversation script after you click here.
Question 2You can see the question after you click here.
What does MARIKO like in this case?
A. The case has a red color which MARIKO likes.
B. The size of the case is appropriate for MARIKO.
C. The price of the case is cheaper than the price in Japan.
D. It’ll be discounted if she buys two or more.
Answer and Explanation 2You can see the answer and explanation after you click here
It’s mentioned that ‘The size of the case is appropriate’.
A: It’s not mentioned. In addition, it’s mentioned that ‘I prefer transparent cases’.
C: It’s mentioned that ‘The price is 2.3 times higher compared to the Japanese one’. It’s not cheaper, but more expensive.
D: It’s not mentioned.
Conversation 3You can see the conversation script after you click here.
Question 3You can see the question after you click here.
What’s the main concern about the cellophane tape?
A. Concerning whether there is adhesion power.
B. Concerning how length the cellophane tape is.
C. Concerning the price .
D. Concerning where the cellophane tape is made in.
Answer and Explanation 3You can see the answer and explanation after you click here
It’s mentioned that ‘One is 175 pesos and another one is 49 pesos. Which is correct?’. Then they’re talking about it.
A, B and D: They’re not mentioned.
Conversation 4You can see the conversation script after you click here.
Question 4You can see the question after you click here.
What’s mentioned about why MUJI sells BLOUSON in the Philippines?
A.For the people planning to go to Japan in winter season.
B. For the people planning to go to Baguio in rainy season.
C. For Americans living in the Philippines.
D. For the people from Myanmar living in the Philippines.
Answer and Explanation 4You can see the answer and explanation after you click here
It’s mentioned that ‘I think it’s for people thinking of going to Baguio’.
A: It could be the reason, but such was not mentioned.
C and D: Are not mentioned.
Let’s talk more!
What do you think about MUJI products?
Let’s talk about it with your friend.
How is the MUJI in other countries?
Ask your teacher or a foreigner about it.
- Do you often go to MUJI?
- What do you think about MUJIRer who collect products and items of MUJI?
- The average salary in the Philippines is lower than that in Japan by far. The price in the Philippines is double than the ones in Japan; Nevertheless do you think MUJI can run their business well in the Philippines?
- There’re also many lower price grocery- chain- stores such as DAISO and Nihon-Jo. Which grocery chain store could be successful in the Philippines?