MUJI Brand name that means ‘No Brand Goods’

無印良品 MUJI

This is the English version. To see the Japanese version, please click the button below.




First ( Mujirushi Ryohin MUJI )

The birth of ‘無印良品’

On October 1977, SEIYU Corporation, one of the biggest nationwide supermarkets began providing Private Brand products and decided to start a department store that comprehensively provides their Private Brand products to the public.

The products were named ‘無印良品’ so that it will be well known for ‘no brand goods’ in English. It’s easy to understand that ‘無印良品’ is one of the Private Brand Products.

On December 1980, SEIYU started to sell ‘無印良品’ with only 40 kinds of items. The ‘無印良品’ products are also sold at the department stores. On June 1989, the 良品計画 Corporation that specially provides 無印良品 products only was founded. Eventually, this name became a well known brand in Japan.

Sales expansion of 無印良品

無印良品 had kept their brand name and strong existence even after the collapse of the bubble economy in Japan. Then the company continued to grow steadily.

In the late 1990’s, 良品計画 corporation also started to sell their products, 無印良品 to JUSCO, one of the biggest department stores in Japan. It expanded the sales channel widely. Their company has grown and brought consolidated operating income amounting to 16 billion yen from March to August 2015.

Now, 2017, the number of domestic direct shop of 無印良品 has increased to 328 stores. The number of kinds of products sold also went up from 40 to 7000.

Overseas expansion of 無印良品

On July 1991, 無印良品 opened their first overseas store which is in London. The company took a sales strategy that spread ‘MUJI’ brand name, not 無印良品. The logo of the MUJI became appealing to the people in London.

Afterward, the MUJI brand continuously spreaded to European countries, North American countries and Asian countries. At present, the number of MUJI stores is 418.

From 2016, while expanding MUJI overseas, the company decided to use a common brand tag for their products all over the world to improve production efficiency. To do that, MUJI logo has been printed on tags even at 無印良品 in Japan.

MUJI in the Philippines

As of 2017, there’re 7 MUJI stores in the Philippines.

At first, MUJI products were only made available to specific private companies in the Philippines. But on February 2017, 良品計画 corporation founded the company named ‘MUJI PHILIPPINES CORP.’ With the help of STORES SPECIALISTS, INC., a well known Filipino company, MUJI Philippines was able to strengthen and expand their business to the public market.

Question First

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Question 1

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Conversation 1

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Answer and Explanation 1

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Question 2

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Conversation 2

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Question 2

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Answer and Explanation 2

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Question 3

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Conversation 3

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Question 3

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Answer and Explanation 3

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Question 4

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Question 4

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Answer and Explanation 4

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Let’s talk more!

What do you think about MUJI products?
Let’s talk about it with your friend.
How is the MUJI in other countries?
Ask your teacher or a foreigner about it.

Example

  1. Do you often go to MUJI?
  2. What do you think about MUJIRer who collect products and items of MUJI?
  3. The average salary in the Philippines is lower than that in Japan by far. The price in the Philippines is double than the ones in Japan; Nevertheless do you think MUJI can run their business well in the Philippines?
  4. There’re also many lower price grocery- chain- stores such as DAISO and Nihon-Jo. Which grocery chain store could be successful in the Philippines?

 

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